User-Centric Services Repository

WeMi: digital platform for care and welfare homeservices - Milan

City / Region

Milan (Italy)

In a nutshell

Wemi.milano.it is a digital marketplace which allows citizens to easily connect to care and welfare homeservices. Such services are provided by social enterprises and no-profit entities through qualified professionals. Providers are certified by Milan Municipality.

If an elderly person needs some help for washing her/himself or cleaning, if a pupil needs some help in socializing or in preparing his/her homework, if you are looking for a housekeeper who can help you… for these and many other needs, the easiest way for finding information and buying services from certified providers is via wemi.milano.it. Collect information, find out different providers, choose the service you need and pay for that directly and transparently online.

Services are grouped in 4 main areas: welfare services, caregiving, inclusion for newcomers, financial education. Up to now, 300 services have been provided by 53 no-profit entities and they are available on the platform.

Thanks to SPID, the Public System for Digital Identity employed in Italy, users can log-in and safely manage orders and payments. You can also express your feedback about the service you received and help others to make the best choice for their needs. If you benefit from a social voucher or any other social aid, you can easily use them directly as both systems are digitally integrated.

If you are a service provider or a professional in the field of caregiving and home services, you can also easily apply for being certified as a provider or to get in touch with one of them.

If you don’t feel at ease with digitalisation, no problem: in each city district you can get in a Wemi space and meet people who can help you in finding what you need. Wemi spaces are managed by associations and NGOs, they are aesthetically welcoming, so that you will feel perfectly comfortable.

What makes the service user-centric?
Wemi platform completely reshuffles the approach to welfare services. It puts users at ease, as it overcomes the old idea that welfare services are targeted only to poor people. Each citizen can find what he/she need in a very easy and transparent way: he/she can choose the provider more suitable for his/her needs and get transparent information about costs and conditions. There is a perfect balance between online and physical access to services, because of the strong integration between Wemi platform and Wemi spaces: digital interaction is allowed but not exclusive. Accessibility, security, availability and usability are granted by integration with city website and SPID (Public System of Digital Identity), so that even payments can be easily done online. Homeservices can be easily paid directly with social vouchers and public contributions, as both systems are integrated. That reduces administrative burden both for users and public offices. Moreover, Wemi platform provides tools for participation and volunteering, so it is a gateway for citizens engagement. People find it very easy-to-use and that represents the main incentive for citizens. Protection of personal data is granted by the digital identity system. Redress and complaints mechanisms are diverse: the more immediate one consists in the feedbacks users can give about services and service providers. Besides that, complaints can be easily issued both online and in the Wemi spaces.
What impact has the service had?
Wemi platform fulfills two main goals:
1) it improves accessibility to homeservices by citizens, and the growing number of citizens who use the platform for ordering and paying such services is a meaningful proof (as of April 2022: 3,964 citizens using the platform);
2) it facilitates the coordination and supervision of services providers, and also on this side numbers show a growing success (April 2022: 53 certified entities and 4,282 professionals involved).
How was the service co-created?
Platform development was carried out in cooperation with the Observatory eCommerce B2C of Milan Polytechnic, who conducted user researches and consulted main players in the field.
Additional Documents

Vote

How user-centric is this service?
No votes yet